Digital marketing Solutions
by Alyus vasquez
Social Media Ad Campaigns
" Your website is like an automobile, If you never check fluids or get a tune-up, it won’t work when you need it most."
Maintenance of any website involves effort and those efforts are usually performed by a webmaster. If your business relies on the website to generate revenue, it is considered a cost of doing business. The costs of development are known when you build the site, but the cost to maintain a website is usually not apparent. Since the internet, search engines and code are constantly evolving, your site must dance with the technology or you could lose your ranking.
Therefore, when we discuss COST, we must also include PERFORMANCE. Most websites are central to driving business revenue. To get more business, you must ensure that your site stays current with the technology changes, search engine deviations and programming code updates.
Webmasters do many things, but not always the same thing for every client.
For large companies, I may provide the expertise that their staff do not have. For smaller companies, I may manage everything. In all instances, I provide a depth of knowledge and experience to resolve a problem, or improve the client’s site.
Core responsibilities of the webmaster may include the regulation and management of access rights of different users of a website or content management system, the appearance and setting up website navigation. Content placement can be part of a webmaster's numerous duties, though content creation may not be.
Large companies usually hire a webmaster as full-time employee who can troubleshoot their problems and keep the site current. Smaller businesses outsource. Both systems work if you hire the right person. A full-time webmaster salary starts at $6,000-10,000 per month or $40-65 per hour. Outsourced Webmasters charge from $60 per hour. Small website owners can expect to spend approximately $300 a month (1-10 pages) and medium sized site owners (11-50 pages) can spend approximately $500 to $2000 a month to a webmaster to monitor, consult, update, improve, change etc.
Back Up Services
Virtual Private Networks
Commercial Internet Connectivity
Content Adding or Changes
Google Search Console
Connect with 3rd party shopping
Recommend New Features
Keeping the site up to date
AMP Accelerate Mobile Pages
Credit Card processing
You will need a webmaster who will be your go-to for monitoring and making updates.
The key elements that dictate the level of Webmaster support necessary are.
All websites require maintenance, support, monitoring, changes and updates. You can include this cost in a contract as a monthly retainer or per hourly basis. The costs for maintenance can vary depending on what kind of website it is and the complexity. Prices range from $250/month for 1-2 social media accounts. A basic website which can run upwards from $2,000/month and upwards $5,000/month for custom e-commerce sites. There are many variables is between. If you'd like to get a FREE price quote please fill out the Questionnaire.
"So what do you do?"
I specialize in a plethora of different areas of Digital Marketing. This includes, but is not limited to:
I also offer other services other web masters don't usually offer.
Website Designer -
I create the look, layout, and features of the website. This involves understanding of both graphic design and computer programming.
Web Developer -
This involves coding and modifying websites, from layout to function according to a client's specifications.
Website Maintenance -
This involves maintenance of the infrastructure, hardware, and software utilized for the organization's website. Monitor web traffic, performance and capacity to identify, prevent and resolve issues.
Social Media Marketing -
Manage social media marketing campaigns and day-to-day activities including: Develop relevant content topics to reach the company's target customers. Create, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Social media administrator -
This involves conducting research to see what competitors are doing and to learn popular trends to incorporate into the strategy. To ensure customer satisfaction, responding to complaints, questions and comments left on the company’s social media pages in a timely and appropriate manner. In addition, the social media administrator continuously monitors site analytics to see what types of content followers respond to the most and adjusts the strategy accordingly.
E-commerce Maintenance -
This involves maintenance of the infrastructure, hardware, and software utilized for the organization's e-commerce website. Monitor web traffic, performance and capacity to identify, prevent and resolve issues.
Graphic Designer -
This involves creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.
Merchandise design -
This work involves researching to get an understanding of what is needed, and coming up with design ideas.
This is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.
Creative consultant -
This involves lateral thinking and the ability to take raw data and bring human insight to infuse sterile business plans, blueprints, patterns, scripts and other projects with that particular magic that only human creativity can bring.
Sound Tech (Video Production) -
The primary duty of most sound technicians is to record or reproduce sound using audio equipment.
Video Editor -
This involves editing and assembling recorded raw material into a suitable, finished product ready for broadcasting. The material may include camera footage, dialogue, sound effects, graphics and special effects.
(I have limited special effects knowledge)
A videographer is part director, part sound man, and part editor.
Photo Editing -
This involves the use of Photoshop to edit photos to a client's specifications.
Some examples of my work
This site you are on right now is the best example of my work because everything you see on my site is done my me. All the social media, shirt designs, questionnaires, index, and logos are done by me. You can find my art on my instagram @Alyustheamazing